Working with the Travel Trade
Our webinar recording features expert speakers from Destination Management Companies, Visit Wales, tour operators, hoteliers, and Blue Badge guides sharing practical tips on partnering with domestic and international travel trade, including offering trade rates, hosting FAM trips, building lasting relationships, and tapping into markets like North America and Europe.
Visit Wales online training for working with the Travel Trade
Session 1: Understanding Travel Trade
- What is the “travel trade” (traditional and digital)?
- How does the travel trade work?
- Why work with the travel trade?
- What are different markets looking for?
Session 2: Travel Trade distribution
- What is traditional travel trade?
- What does the travel trade expect of you?
- How do you price your products for the travel trade?
- How do you connect with the travel trade?
Session 3: Digital distribution and visibility
- What is digital travel trade?
- Why digital distribution?
- What do you need to sell online?
- How can AI help?
- How can you promote your products digitally?
Your local contact
Most of the local authorities across Southern Wales have a tourism team who can help you in many ways - including with the Travel Trade.
Businesses in Southern Wales
Southern Wales aims to show group organisers and travel trade in the Uk and around the world what a great place this area is to visit with their groups. We are always looking for new products and ideas to share so if you are doing something new, have won an award, have an interesting story to tell then send it through so we can feature in our regular news letters to our contacts or include you in a fam visit. Send us your news or ideas.
contact us
Adding to this website
The listing of attractions, activities, events and places to stay on this website is fed from the Visit Wales data management system. You can add information onto the systems for general visitors and for the travel trade; once completed it will publish on Visit Wales and will feed onto the Southern Wales website. The instructions on how to add your information is found on these pages, with contact details for any queries.