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Merthyr Tydfil 360

Screenshot from Merthyr Tydfil 360

Merthyr Tydfil is set to play a prominent role in a new national tourism promotional campaign coinciding with the launch of the Council’s online tour of our fantastic landscape.

Virtual Merthyr – A 360° Tour guides visitors to the county borough’s key attractions and points of interest with cultural significance, focusing on the Taff Trail and its connections to facilities, attractions and businesses.

This year has been designated Llwybrau/ Wales by Trails by Visit Wales, which is the latest in the ‘series of themed years – following Adventure, Legends, Sea, Discovery, and Outdoors.

The Llwybrau campaign is currently running on TV across the UK, supported by digital advertising and promotional materials at key London underground stations. It encourages both visitors and residents to ‘curate their own epic trails’ in Wales during 2023.

As part of the Council’s partnership with the international Trail Gazers project, the Destination Management team at Visit Merthyr commissioned the creation of the Virtual Merthyr Tour.

The EU-funded Atlantic Area Trail Gazers was set up to encourage people in the UK, Ireland, Spain, Portugal and France ‘off the paths and into the surrounding local and rural communities to immerse themselves in new cultural, culinary and life experiences’.

A ‘Quick Start Guide’ has been created to help navigate Virtual Merthyr 360° and you can find it at this link:

There is also a series of 12 video posts using content produced for each attraction or point of interest to help promote the tour of our wonderful area. The first of the series featuring the Taff Trail can be found at:

Visit Merthyr hopes that this great new addition, available on our website at will enhance the visitor experience and help people to plan their adventures in the area more easily.